Meeting with Professor Hartmann and Academic Lecture: The Impact of Social Pressure and Monetary Incentives on Cognitive Control


On the afternoon of May 27, we invited Professor Frank Gerard Hans Hartmann, Vice Dean of Rotterdam School of Management, Erasmus University, Netherlands, to visit our school. Vice President He Shurong and Li Wenbo joined the conference, which was chaired by Dr. Qian Da.

Professor Hartmann is the initiator of neuroaccounting. His research focuses on the design of investment management control systems, neuroaccounting and corporate social responsibility. The Rotterdam School of Management is one of the world's top business schools, currently ranked 21st in the world.

Taking the general situation of school history as the breakthrough point, the meeting focus on the current situation and development prospects of the school in depth and shallowly. When it comes to the problems in the current development of the school, Vice President Li Wenbo raised three questions: students are not willing to take postgraduate entrance exams under the restriction of advanced mathematics; teachers rely on scientific research without very good teaching attitude; and how to effectively organize students to internship and social practice. To solve these problems, Professor Hartmann gives his own opinions and answers one by one. As in Dutch universities, he said, they give priority to science students and set certain entry thresholds. In addition, teachers should be given appropriate incentives to mobilize their enthusiasm for teaching. Professor Hartmann gave an unusual answer to the question of internship: in the Netherlands, students prefer to go abroad to study and study intensively, rather than pursure work experience,which also shows the cultural differences between China and the West.

The meeting also addressed the issue of cooperation between the two schools for the first time. Professor Hartmann pointed out that in order to develop ZJNU into a first-class university, first of all,the school must have excellent academic achievements. In this regard, he proposed that the two colleges exchange tutors to guide postgraduate and compelete doctoral dissertations, and set up  students exchange program. To promote cooperation and exchanges between the two sides for the purpose of publishing papers in the world's top journals. At the same time, he also said that he welcomes our outstanding teachers to visit Rotterdam College, and looks forward to a future cooperation with our college for a double degree.


Academic Lecture: The Impact of Social Pressure and Monetary Incentives on Cognitive Control

Frank Gerard Hans Hartmann,the Vice Dean of Rotterdam School of Management, was invited to give a lecture entitled The Impact of Social Stress and Monetary Incentives on Cognitive Control to our students from 9:30 to 11:30 a.m. on May 30. The lecture was presided over by Dr. Qian Da, principal of the International MBA Program of the School of Economics and Management,ZJNU.

Firstly, Professor Hartmann elaborated on the mechanism of rational and irrational decision-making.

Then Professor Hartmann talked about the theory of two systems and some extended applications. Next, he moved to accounting and talked about his research on decision-making in the field of accounting, as well as neuroaccounting, which intersected with neuroscience.

Finally, he introduced the impact of social pressure and financial incentives on cognitive control. The experiment proves that the cognitive model of social pressure and monetary incentive instructs participants to improve their performance by themselves.It will lead to the change from passive control mode to active control mode, which can further improve their performance.

In the subsequent questioning session, Professor Hartmann gave patient answers to students'questions.

In the applause of the students, the lecture ended satisfactorily.